Blackstone's attractions empire under the operational umbrella of Merlin Entertainments was already extensive, with ownership or interests in Lego parks, Universal parks and Madame Tussauds, among others. We polled some former executives and employees of Busch Entertainment Corp. about the transfer, asking “What advice do you have for the new owners of the Busch parks? What priorities should they have? What should they hold dear?”
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Many people who had involvement in the Manta project were on hand, including John Linn and Brian Morrow of Busch Entertainment Corporation (BEC), Al Cross, James Wible and Ned Diestelkamp of PGAV Destination Consulting, Dan Christman and Pat Gallegos of X-nth, David Smith and Linda Smith of Smithink and Jumana Broderson of The J Co.
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What do Joe Rohde, David & Linda Smith, Mike West and Phil Hettema have in common? Any well-informed theme park geek can tell you: They're all rock stars of the themed entertainment industry. They're also among the presenters' lineup for the Third Annual SATE Conference, hosted by TEA (Themed Entertainment Association), the global trade organization for the creators of compelling places and experiences.
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