think strategy
think purposefully
think purposefully

Smithink partners with organizations intent on tackling challenges that require deep strategic thinking & actionable plans. Here are some key projects that provide a snapshot of the depth of our experience and expertise.

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  • Indianapolis Zoo

      • Strategic Plan Development & Implementation
      • Brand Definition & Style Guide
      • Messaging Strategies
      • Consumer Research
      • New Exhibit High Concepts
      • Owner's Representative & New Exhibit Development
      • Revenue Strategies
      • Executive Producer of new Dolphin Presentation
      • Special Events Development
  • Biltmore

      • Strategic Roadmap for the Guest Experience
      • 10 year Visioning
  • Missouri Botanical Garden

      • High Concept Development
      • Strategic Planning
      • Brand & Product Portfolio Strategy
      • Brand Positioning
      • Holiday Lights Special Event Executive Producer
      • Timed Entry & Cueing Strategies
  • Georgia Aquarium

      • Guest Experience Audit
      • Messaging Strategy
      • Capacity Utilization Study
      • Timed Entry & Pricing Strategy
      • Owner's Representative for new Ticketing Services Provider RFP Process
  • The Florida Aquarium

      • Product Portfolio/Partnership Strategy
      • New Business Development
      • Master Planning
      • High Concept Development
  • Nickelodeon Recreation

      • Nomenclature Strategy
      • Brand Portfolio Strategy
      • Brand Experience Standards Handbook
      • Brand Training Handbook
      • Guest Service Training Program (for licensing partners world-wide)
  • Cleveland Botanical Garden

      • Strategic Planning & Implementation
      • Business Plan Development
      • Revenue Strategies & Modeling
      • Brand Definition & Relaunch
      • Brand Expression Guide
      • Website Relaunch
      • Master Planning
      • Special Events Strategy & Production
      • Executive Production Services
      • Product Portfolio Strategy
      • Owner's Representative & New Exhibit Development
      • Consumer Research
  • Frazier History Museum

      • Strategic Plan Development
      • Product & Exhibit Strategy
      • Capital Planning
      • Owner's Representative for Capital Improvements
      • Owner's Representative for New Exhibit Development
  • Bass Pro Shops

      • Capacity and Through-put Analysis for Wonders of Wildlife Aquarium and Gallery
      • Wayfinding & Messaging
  • Zoo Atlanta

      • Master Planning
      • Capacity and through-put Analysis
  • Washington University, Olin Business School

      • Strategic Business Plan Development
      • Long-term Strategic Planning
      • Brand Definition
      • Target Audience Research
  • Holden Arboretum

      • Strategic Plan Development
  • Discovery Cove

      • Strategy Development
      • New Brand Creation & Launch
      • Experience High Concept Creation
      • Business Strategy
      • Executive Producer of Guest Experience
      • Nomenclature Strategy
      • Marketing Positioning
      • Advertising Creative & Media Strategy
  • SeaWorld Parks & Entertainment

      • International Brand & Product Expansion Strategy
      • Brand Portfolio Strategy
      • Nomenclature Strategy
      • Show Executive Production
      • Consumer Research Strategy
      • Brand Development & Brand Extension Strategies
      • New Product Development Strategy
      • New Attraction High Concepts
      • Mobile Interactive Creative Strategy
      • New Brand Creation
  • White River Gardens

      • Strategic Planning
      • Brand Redefinition
      • High Concept Development
      • Master Planning
      • Consumer Research
  • Fort Wayne Children's Zoo

      • High Concept Development
      • Realm Strategy
  • Des Moines Arts Festival

      • Strategic Planning
  • State Fair of Texas

      • Product Portfolio Strategy
      • Brand Positioning Strategy
      • Brand Extension Strategy
      • Target Audience Assessment
  • Water Park Feasibility Study

      • Market Appeal
      • Competitive Positioning
      • Business Strategy
      • Revenue Modeling