With extensive experience in strategic planning, consumer research, new exhibit/attraction strategy, brand development and communication, Smithink offers a broad range of consulting services focused on strategies and solutions that create or revitalize experiences.

“A goal without a plan is just a wish.”
~ Antoine de Saint-Exupery

Strategic Planning: Working collaboratively with clients, Smithink develops long-term strategic plans that are grounded in an organization's mission, vision and core values. With extensive experience, Smithink's principles understand potential obstacles to plan implementation and facilitate effective strategies for plan deployment.

Consumer Insights & Research: Smithink is effective at gleaning a deep understanding of an organization's core audience, as well as prospective new targets. Areas of expertise range from brand articulation that resonates with consumers to testing the appeal of new exhibit/attraction concepts to visitor satisfaction insights.

Communication Strategies: Extensive expertise in building connections between experiences and consumers, Smithink can facilitate the development of more focused and meaningful messages to existing and prospective consumers.

Creative Development: Smithink is skilled at generating creative solutions, as well as developing design criteria for architects, designers and agencies, that deliver more strongly on the brand and drive increased attendance or sales.

Smithink provides the following services:

Strategic Planning:

• Creation of vision, mission, core values
• SWOT analysis
• Identification of key strategic pillars (objectives)
• Development of an effective long-range strategic plan
• Articulation of critical tactics or action plans
• Guidance on implementing the strategic plan
• Establishment of timing, budgets, metrics for execution
• Feasibility studies

Consumer Insight:

• Demographic annd psychographic analysis
• Perceptions of visitors/consumers
• Perceptions of lapsed or non-visitors/consumers
• Image and brand studies
• New attraction/exhibit concept testing
• Name testing

Strategic Expression & Communication:

• Business plan development
• Master planning
• Brand and image enhancement
• Visual style guides
• Communication guidelines
• Nomenclature strategy
• Executive production of specific products
• New exhibit/attraction planning
• Graphics/wayfinding/messaging

Creative Development:

• Design criteria for marketing materials/new products
• Capital improvement planning for maximum return on image & revenue
• Narratives or backstories to guide creative development
• Aligning creative vision with consumer expectations of the brand

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