With extensive experience in strategic planning, consumer research, new exhibit/attraction strategy, brand development and communication, Smithink offers a broad range of consulting services focused on strategies and solutions that create or revitalize experiences and brands.
Strategic Planning: Working collaboratively with clients, Smithink develops long-term strategic plans that are grounded in an organization's mission, vision and core values. With extensive experience, Smithink's principles understand potential obstacles to plan implementation and facilitate effective strategies for plan deployment.
Creative Development: Smithink is skilled at generating creative solutions, as well as developing design criteria for architects, designers and agencies, that deliver more strongly on the brand and drive increased attendance or sales.
Communication Strategies: Extensive expertise in building connections between experiences and consumers, Smithink can facilitate the development of your brand, your brand portfolio and more focused and meaningful messages to existing and prospective consumers.
Consumer Insights & Research: Smithink is effective at gleaning a deep understanding of an organization's core audience, as well as prospective new targets. Areas of expertise range from brand articulation that resonates with consumers to testing the appeal of new exhibit/attraction concepts to visitor satisfaction insights.
Smithink provides the following services:
Strategic Planning: